By Kimberly Eberl and Andrew Krause
The first music video ever played on MTV was “Video Killed the Radio Star.” It was a declaration. A cultural shift. A signal that the way people consumed media (and what they expected from it) had permanently changed.
More than four decades later, video hasn’t just changed marketing. It’s reinvigorated it.
Today, video is indisputably the most persuasive medium in the marketer’s toolkit. It informs. It entertains. It converts. And it’s everywhere, flowing through our feeds, platforms, inboxes, websites, and screens like a raging river. For marketers, it’s not just nice to have anymore. It’s the one thing everyone needs.
Watch Kimberly Eberl and Andrew Krause discuss their new partnership.
From Supporting Act to Headliner
There was a time when video was part of the calculus. A piece of the puzzle. A tactical execution part of a bigger story. And oftentimes something you added after the campaign was defined.
That time has passed. Video is no longer a supporting act, it’s the anchor. The hub. A centralized production necessity around which everything else orbits. It’s often the first thing conceived, the first thing approved, and the first thing audiences experience.
And the data backs it up.
- 93% of marketers report a positive ROI from video marketing
- 84% say video has helped increase sales, and 87% say it has directly increased lead generation
- 96% of brands say video has helped increase brand awareness
- 64% of consumers are more likely to purchase after watching a branded video
(Source: Video Marketing Statistics 2025 – Marketing LTB)
In other words: video doesn’t just look good. It performs.
A Video-Obsessed World (and a Smarter Response)
As performance metrics have climbed, so have expectations. Our clients aren’t asking if they should do video anymore, they’re asking how to do more of it…faster, better, and across more channels than ever before. And that’s where things get interesting.
Because there are more ways to do video today than anyone can count:
- Long-form and short-form
- Social, CTV, streaming, and in-feed
- E-commerce, explainers, testimonials, product demos, motion graphics, effects-driven content, and everything
in between
The challenge isn’t whether video works. The challenge is keeping up without losing quality, strategy, or sanity. The best marketing partners aren’t just producing video. They’re building systems, teams, and thinking around it…so video isn’t bolted on, it’s baked in.
The Costco of Content (Yes, We Said It)
Here’s how we think about it. When it comes to video, brands don’t want a specialty shop that carries one thing really well. They want a partner who can handle whatever the moment demands—efficiently, strategically, and at scale. Think of it as the Costco of content.
High value.
High quality.
Everything you need, vetted by experts, all in one place.
Whether it’s video, editing, motion, or effects—whatever the ask, we carry it. Not as disconnected services, but as an integrated creative engine designed to help brands show up consistently and compellingly wherever attention lives.
That belief — that video should be versatile, accessible, and deeply strategic — is exactly what brought Motion and AKA together.
Why This Union Made Sense
At Motion, we were already doing a lot of video. More every year, in fact. We saw the trend early, leaned into it, and continued building our capabilities as demand surged.
At AKA, video was never a deliverable, it was the starting point. A video-first mindset grounded in strong editing, motion, and effects, led by a belief that ideas move best when they’re designed in motion from the start.
What connected us wasn’t just opportunity. It was philosophy.
This wasn’t about chasing a trend or filling a gap. It was about investing, intentionally, in a discipline that has become central to modern marketing success. About supercharging what clients are already asking for and giving them a partner built for a video-obsessed world.
Or, one might even say: edited together.
Giving People What They Need
Well-produced video isn’t just creative, it’s strategic. It boosts conversions. Increases sales and leads. Builds awareness. Educates customers. And when done right, it becomes one of the most powerful drivers of growth a brand can deploy.
Clients want more of it.
Audiences expect it.
The numbers demand it.
So we invested in it.
Because when video thrills the marketing star, the smartest move isn’t to resist the current, it’s to build a better boat.
And that’s exactly what we’ve done.
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